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The Platform API is served at /platform/v1 and uses the same Bearer authentication, rate limiting, write-freeze, audit, and problem response mechanisms as the reference server. It is a product API, not part of the vendor-neutral /lip/v1 conformance contract. Use it for customer profiles and consent, behavioral events, member imports, segments, campaigns, connectors, analytics, and attribution. Use /lip/v1 for portable checkout, accrual, redemption, rewards, balances, and ledger behavior. The endpoint reference below is generated from the checked-in spec/platform-openapi.yaml document.